Ergonomics is the scientific discipline rooted in ensuring humans work efficiently with technology.
In the modern world, we are routinely faced with the option to integrate new technology into our day-to-day routines. Think of the last time your computer updated with a new version of Outlook or the latest version of your favorite software. Were you nervous or eager to try it? Are you the first on the block to have the newest e-bike? If so, you are considered an "early adopter". Perhaps you like to see how your peers react to using their new e-bikes, and you prefer to wait for their feedback before you invest your time and money. Then that would make you an "early majority".
When it comes to ergonomics, are you still using the same standard QWERTY keyboard with ten keys, even though now there are at least eight alternative styles of keyboards, like fixed-split, adjustable-split, reduced size, mini, alternative key design, wired, or wireless, etc? If so, you might be a "laggard".
And what about the mouse you use? Is it still a symmetrical two-button scroll device, or did you change to one of the newer ergonomically designed semi-vertical mice on the market? If you changed recently, you are likely in the late majority.
And most recently, the use of video analysis for analyzing body postures and joint angles for people in industry has been the rage. Have you tried it yet?
Our desire and willingness to try new technologies is called technology adoption. It is a fascinating process that unfolds in predictable patterns across societies and industries. The Technology Adoption Curve, also known as the Diffusion of Innovation theory, provides a framework to understand how new technologies spread and gain acceptance among users over time. It is very relevant in the world of ergonomics and human factors.
As an Ergonomist, I routinely educate and encourage employers and employees to try new ways of working with better-designed tools, from chairs to alternative keyboards, mice, workstations, and more. Over the years, I observed employees with varying degrees of desire to adopt and try these new devices despite training.
Why do some people embrace new technologies and others wait a long time to adopt them at all?
The answers lie in the phases of technology adoption.
The Phases of Technology Adoption:
1. Innovators (2.5%):
Innovators are the first to embrace new technologies. They are adventurous, risk-taking individuals eager to try out novel ideas and products. These early adopters often possess high social status within their peer groups and are influential in shaping perceptions about technology.
2. Early Adopters (13.5%):
Early adopters follow innovators. They are opinion leaders willing to take calculated risks with innovative technologies. Unlike innovators, early adopters are more integrated into their communities and serve as bridges between the innovators and the majority.
3. Early Majority (34%):
The early majority represents the tipping point in technology adoption. These individuals are more deliberate in their decision-making process and require evidence of the technology’s benefits before committing. They rely heavily on recommendations from early adopters and prefer proven solutions.
4. Late Majority (34%):
The late majority adopt technology after the early majority has thoroughly tested it. They are typically skeptical of change and are motivated by practicality rather than innovation. Late majority adopters may feel pressure to conform or fear being left behind by their peers.
5. Laggards (16%):
Laggards are the last to adopt new technologies. They are often resistant to change and prefer traditional methods. Laggards may adopt technology only when it becomes an absolute necessity or when all other options are exhausted.
Factors Influencing Adoption:
While the pandemic accelerated and forced our adoption curve over the last few years in an unusual way, several factors influence our desire to adopt technology.
• Relative Advantage: The perceived benefit of adopting the technology compared to existing alternatives.
• Compatibility: How well the technology fits with existing values, experiences, and needs of potential adopters.
• Complexity: The ease of understanding and using technology.
• Trialability: The ability to try out the technology on a limited basis before committing.
• Observability: The extent to which the benefits of technology are visible to others.
Examples of Technology Adoption:
Smartphones were initially embraced by innovators and early adopters. They gained widespread acceptance as their benefits became apparent and their features improved, and now everyone on the globe has one.
Electric Vehicles (EVs) are currently in the early adopter phase, with increasing adoption driven by improvements in range, charging infrastructure, environmental awareness, and upcoming mandates.
Our Ergo-Case Tracker cloud-based software launched this year to support small to mid-size employers focused on helping employees with workplace ergonomics for better performance, health, and well-being. The software is designed to help ergonomic managers and ergonomic specialists track the employee’s evaluation process from start to finish. Our new software is available for those who see themselves as innovators and early adopters who are willing to try it before committing.
Implications for Ergonomics:
Understanding the Technology Adoption Curve is crucial for integrating ergonomics tools and technology into the way we work. The Technology Adoption Curve offers a roadmap for understanding how innovations spread through society. By recognizing each adopter group's distinct characteristics and motivations, businesses and innovators can effectively navigate the complexities of technology adoption and accelerate their path to success in the marketplace.
Where Are You on the Technology Adoption Curve?
Do you use a split keyboard, an alternative mouse, and own an e-bike? Not afraid to try the new version of Outlook? Then, you are an innovator or early adopter!
Would you be willing to try our Ergo-Case Tracker? Start with our short eWebinar demo we’ve created. Then connect with me to get started with your free 30-day trial! Innovative technologies rely on your motivation, interest, and willingness to take risks. Although, our trial is risk-free! Without you, new technologies don’t have a chance!
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